Summary: Here is where you get an overview of the entire eMarketing Formula™, 12 steps to Internet Wealth system. This is where we lay the foundation to your entire business model. This section is probably THE most important of the entire program because it sets the stage for the rest of the course. It gives you a birds eye expert view of the Internet business as a whole, outlining the most common pitfalls and mistakes most people make. This section alone will put you ahead of 99% of the population, making you an immediate authority in your level of understanding and comprehension of what really makes an Internet based business work and what doesn’t.

Summary: The BIGGEST mistake you can make is not knowing your business model, not watching your metrics and optimizing offers and funnels, not automating and outsourcing whenever possible, and thinking because you are good at some things that you can be good at everything – just because you can do something doesn’t mean you should, majoring in the minors instead of concentrating on core business building activities that make you successful and drive revenue. In this module I will break down the 5 primary Online Business Models. This part of the system is so important for you to know and understand. Knowing what Online Business Model you need to be in or having assurance that you are in the correct model can mean the difference.

Summary: The BIGGEST mistake you can make is not knowing your business model, not watching your metrics and optimizing offers and funnels, not automating and outsourcing whenever possible, and thinking because you are good at some things that you can be good at everything – just because you can do something doesn’t mean you should, majoring in the minors instead of concentrating on core business building activities that make you successful and drive revenue. In this module I will break down the 5 primary Online Business Models. This part of the system is so important for you to know and understand. Knowing what Online Business Model you need to be in or having assurance that you are in the correct model can mean the difference.

Summary: When it comes to finding something solid (in terms of a product/concept/service/etc.) to do business in, you don’t really want an Idea. What you want is a HUNGRY market, a need that YOU can fill differently or better than someone else. In this module I will show you how to find that product/concept/service that you can get behind and how to compete in the market and stand apart from your competition!

Summary: In this module, I show you step by step how to do a domain and server setup. Everything from DNS setup to Unix, PHP, MySQL, shared or dedicated hosting with server admin, Hosting & WHM setup, Cpanel, PHPmyAdmin, email and file manager.

Summary: When it comes to websites, its about making money not stroking your ego! There are 4 specific things you must do in order to make money. You don’t make money poking around with servers, fooling around with different website software, playing with your FTP settings, learning Dreamweaver, etc. etc. You want your business built on an infrastructure system and a platform that allows you to “turn and burn” and go from idea or concept to market fast. This module shows you how.

Summary: There are 2 Core Skill Sets to Internet Marketing and that is driving traffic and converting offers. Both of these require tracking. But most people don’t track or monitor their metrics. Today, it’s much easier to do now than ever before, so there’s no room for excuses. You MUST track your metrics, if you don’t do this you can literally lose hundreds if not thousands of dollars.

Summary: There is a MYTH out there that “Money is in the list!” NOT!! The money is in the RELATIONSHIP. This module is all about the relationship between you and the client and list building.

Summary: Content is KING! Content can be articles, posts, tweets, pages, free (or paid) reports (PDFs), MP3’s, Videos, Screen Capture Videos, LIVE Events, Teleseminars, Transcripts, Software, iPhone Apps, Tips, Newsletters, Private Coaching Calls, Radio Shows, TV Shows & Interviews, etc.

Summary: Sales Copy is THE preeminent million dollar skill set responsible for more profits online than anything else. You can know all about PPC, all about social media, all about websites, list building, creating great products and on and on… but without good copy no one clicks and no one buys! Copyrighting IS King! It is THE mother of all skill sets. (if it had a twin sister, it would be split testing :-) But you said Content is king?” – Copyrighting is Content and Content is Copyrighting. Just like SEO is PPC is SEO – do them both right and everything else goes well.

Summary: When it comes to Traffic & Promotion, you want to be connecting with people every single day by selling daily and communicating to your audience daily. This is where we lay out for you what you want to start with and how to create value for your audience so much so that they will spread your message to others and expand your influence. If you don’t have something to offer that adds value to people’s lives and you truly believe in it, you should be talking to everyone about it. If not, you are offering the wrong thing and you need to get into another business. Exception to this rule is a means to an end. Sometimes your primary offer is not your greatest passion, but its your means to an end. Its how you reach people to then expose your larger passion.

Summary: All business is about 3 very important things only… Managing the marketing – All sales, websites, product development, customer service, etc. – that’s ALL marketing! Managing the people – your staff, your team, employees, contractors, vendors, etc. – treat them good, invest in their education and challenge them. Managing the money – this is your money, you better pay attention to it!

Summary: This particular module tells you all the “fun stuff”. One thing that most business owners do is buy into this Madison avenue facade of blowing their money on fancy cars, houses, and more and more stuff. Most of these people are strapped to the max. You want to be able to build wealth, not debt! This module is all about showing you how to increase your NET worth.

Summary: With every single module presented, you have everything you need to build a solid business from A-Z! This module puts things in perspective.